About Paul Reid

Ok, so you want to know more about me? I guess that is fair enough seeing as we will be doing business together.

Now just to preface the information I am about to provide you I want you to know that I do not enjoy crapping on about myself, I provide this information as I firmly believe in order for you and I to have an honest and productive business relationship you need to know who I am and where I am from.

I was born in Cootamundra, NSW Australia in 1971 (population 8,647, I think they were counting sheep to make up the number). I began working at the age of 16 and my first job in the industry was at Masling Rotor Wing as a storeman.

At that time, Masling’s was the McDonnell Douglas and Schweitzer distributor for Australia. After a few years the owner (Tony Masling) decided to combine his two companies Masling Rotor Wing & Masling Industries.

Masling Industries was the Australian component overhaul and repair station for; Engines – Rolls Royce, Fuel Systems – Honeywell (A250 & P&W) Electrical – APC, Unison, Lear Siglier Hydraulic – Stratopower & Woodward. Although I did not appreciate it at the time, the experience I gained at Maslings has served me extremely well over the years and at the time of my departure I had progressed through the ranks to the overall manager of their stores and supply department.

Tragically, in December 1992 (2 days after my 21st birthday) Tony Masling was killed in a helicopter accident. This was a very sad time for many people in the industry and the community. I felt a great sense of loyalty towards Tony as he had never been scared to promote me at such a young age. After his death I decided that it was time to spread my wings and leave my home town.

Masling Industries continues to thrive and is running strong today. Please visit their site (www.masling.com.au).

I moved to Goroka, Papua New Guinea and began work for Pacific Helicopters as their Supply and Logistics Controller. Pacific Helicopters had a large and diverse fleet of aircraft. Bell 206, 206L, 212, MD500ER, AS350, SA315, SA330 & MI17 (about 50 in all at that time). This was a great challenge and I learnt many things. Trust me, when you look after the spare parts for a fleet like this you learn the true meaning of “A.O.G” and “just get it done” real fast. You also tend to spend most of your evenings at the Goroka Aero Club trying to de-stress.

I’d had enough of PNG after 2 years and moved back to Australia to work as a salesman for a small parts company called Rotor Components. This was another challenging position and I learnt many things but the travel bug persisted and it was soon time to move on again.

April 1996 – Santa Barbara, California.

I had to come to America to see what I could learn about the industry. By comparison Australia only had a handful of helicopters so if I wanted to learn more about helicopters and parts sales then my next step was obvious. I landed a job with a company called Intertrans Helicopters as a parts salesman. The good folks at Intertrans seemed a bit confused about my arrival seeing as they had forgotten to provide me with a desk, computer or a phone. After a few hours of negotiations they decided to give me 30days to see what I could do. It all worked out, but tough way to start off in a new country.

January 1998 – Dallas, Texas.

Action Aircraft was a great move for me and I enjoyed working for them immensely. I learnt many things about the A250 engine and how an overhaul shop worked. Although I was hired to compliment the engine overhaul business with helicopter parts sales, I got to spend a fair bit of time in their overhaul shop helping with disassembly and cleaning. Action Aircraft was a great company to work for but I needed a change.

April 2001 – Still in Dallas

Precision Heliparts had offered me a position at their main office in Atlanta but I was feeling pretty settled here in Dallas so I asked if I could open a satellite office for them here…..they agreed. And so PHP – Dallas opened. Precision Heliparts taught me a great deal about component exchange and effective marketing. They have a great product and were great to their employees.

January 2004 – Rotormate

With almost no money and not a single part to my name, I decided it was time for me to do things my way and open my own company. I guess I had always had a burning desire to do things “my way” which is why I never seemed to feel happy working for people. It took me a while but I finally figured out that the only way for me to give my word to a customer or vendor (and back it up) was if I was the one writing the checks.

Thanks for reading to the bottom, I know this is a little long winded but 20 years into a page and a half is not all that much really. I hope by now that you feel a little more at ease with who you are dealing with.

This is a small industry and I am sure we both know the same people (somewhere). If you need a reference, please let me know and I would be happy to put you in touch with a mutual friend.

Questions or comments, email me paul@rotormate.com